Communications and Digital Officer

Job purpose

This is an excellent opportunity for a communications professional to make their mark. The existing communication programme provides a good base on which to build, and there is plenty of scope to shape things and try new approaches under the guidance of the Interim Director. With support from the CEO and wider colleagues there is significant opportunity for success. 

We are seeking a communications professional to:

• Work with our fundraising team to optimise our digital communications, ensuring content is always engaging, up to date and accessible across all channels
• Liaise with a range of colleagues and relationship owners to secure and manage supporter stories 
• Manage our story library, including permissions and all related images, and ensure we have a spread of stories across the three main focus areas of brain tumours, acquired brain injury and headache and facial pain
• Work with our fundraising team to ensure we build on our segmented approach to quarterly enews and deliver tailored content based on supporter interests 
• Liaise with our Research Manager to showcase the research we are funding and the scientists leading on the projects funded
• Act as content manager across our website, leading on updates in written, pictorial and video format.

We are a small team and we are seeking someone who is both able to plan and manage day-to-day activity and roll their sleeves up and get the job done. 

Key responsibilities:

Management:

• Deliver against our communications objectives via a mix of channels and report on progress using a range of analytics and metrics 
• Collaborate proactively across the organisation to find, develop and share stories that will inspire support
• Be a positive, empathetic team player that engages with all other colleagues across our organisation.

Communications:

• Work with colleagues to create a pre-planned, agreed schedule of activity that will enable a coherent and consistent approach to comms across all channels
• Coordinate and develop content for our social media channels including sourcing and producing engaging content in line with 
• Coordinate and develop content for our e-news which is sent out quarterly to our supporter base  
• Manage our website content ensuring it remains up to date and relevant
• Alongside our fundraisers, to engage with and respond to our online community to ensure they feel engaged and receive response to any enquiries in a timely manner
• Track digital marketing performance using tools like Google Analytics, monitoring key metrics to drive continuous improvement in outcomes 
• Work across the organisation to engage our audience to tell their stories - both in relation to experience of neurological conditions and in relation to fundraising activities
• Work with third party agencies where appropriate, including setting of clear objectives, providing briefings and collating metrics / outcome measures
• To coordinate corporate communications tasks such as publication of our annual review and impact report.

Other duties:

• To develop an in-depth knowledge of our work so you can speak with confidence to our audiences about how funds are used
• Effective use of our CRM system (Donorfy) 
• To support all fundraising and charitable activities across the organisation as required
• Other administrative tasks as required.

Person specification 

We are seeking a communications professional who is looking to thrive in a charity with an embedded fundraising culture, ambition to grow and solid backing from the CEO and trustees.

Experience

Applicants must have:

• Experience of working in communications in a charity of comparable size 
• Experience of coordinating and developing social content and utilising a planning schedule to managed delivery
• Experience of coordinating and developing e-comms to maximise loyalty and engagement 
• Familiarity with website content management
• An understanding of the key principles of managing an online community including how to handle queries and build engagement.

Skills

Applicants must have the following skills:

• Comfort with analytical tools to track digital marketing performance and report on outcomes
• Strong interpersonal skills and an ability to work effectively with 
• An understanding of how medical conditions can impact peoples’ lives and the emotional intelligence to handle interactions with these people sensitively
• Good writing skills and a proven ability to take briefings and use these to draft appropriate written content
• A solid understanding of using film and video for use on websites, social media and other communications channels
• Great interpersonal skills and proficiency with building constructive relationships with a diverse range of people
• Time management – ability to work under pressure, plan and prioritise work effectively and meet deadlines
• Attention to detail – you must be able to consistently produce accurate work
• IT literacy – you must be proficient in Word, Excel, Outlook and PowerPoint.

Knowledge:

• Knowledge of fundraising and communications, including the main trends and developments
• Knowledge of a range of communications tools such as website content management systems, social media platforms (Instagram, Facebook. TikTok etc.) and e-marketing tools (e.g. Mailchimp / DotDigital)
• Knowledge and understanding of the charity sector.

For a full job description, please CLICK HERE.