Digital Content Strategist

Partnerships is dedicated to developing and driving successful Audience Engagement results for both owned franchise objectives and external partnerships, primarily on YouTube. Throughout this Fixed-term contract as Digital Content Strategist you will be instrumental in bridging our capabilities within two business units, Audience & Engagement and Content Creation, to ensure we effectively collaborate on digital-first content strategies. 

You will work closely with production teams and the YouTube Audience & Network team to activate the digital execution for new IP and evergreen franchises on YouTube. This role is responsible for delivering meaningful engagement with audiences around the world, elevating brand performance across all Audience Engagement KPIs.

• Accountable for defining and aligning content strategies to meet Franchise goals, for both owned and operated and select third-party partners (‘Global Partners’), setting YouTube KPIs, and ensuring relevant teams are able to execute to plan
• Leveraging all forms of audience data, along with industry trends to propose optimized content solutions for YouTube
• Contribute to digital content proposals, analysing partner briefs to provide content recommendations. Identify competitive trends and editorial themes that will become the foundation for the Content Creation team to develop, and budget production against for internal or external studios
• Collaborate closely with the Content Creation team throughout the development process to ensure content strategies are being met
• Oversee launch and on-going performance of digital content for assigned brands; working with the Audience & Network team to monitor results, providing feedback within Audience Engagement and to the Franchise team on brand KPIs and tactics to improve results as needed
• Keep informed on wider YouTube platform trends and the performance across the WildBrain network, to monitor and report on content performance trends that can be integrated into content strategies.

• Franchise, Marketing or YouTube specialist in a media or entertainment company
• Excellent organisational skills, working to deadlines and delivering on KPIs
• Commercially minded with the ability to prioritise business opportunities with an entrepreneurial mindset
• Deep understanding of content performance on digital platforms, particularly YouTube, with an emphasis on the factors that drive brand success
• Experience in producing and distributing digital-first content as a form of marketing
• Proficiency in utilizing analytics and digital engagement metrics, translating their implications into actionable creative strategies
• Ideally, production experience or knowledge of production process.

What We Offer  

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!