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Marketing Executive

Reporting to the Marketing Manager, the Marketing Executive will  support all members of the Programme Partnerships team to ensure the distribution of the beautiful films, articles and podcasts our team produce for organisations around the world. 
ABOUT BBC STUDIOS

 

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. 

 

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

 

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. 

 

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

 

THE ROLE


Our BBC StoryWorks Programme Partnerships team is responsible for the creation of award-winning digital series for BBC.com’s global audiences outside the UK. Combining our BBC storytelling heritage with industry expertise, we look deeper into the issues shaping society for organisations leading change.

 

Responsibilities:

  • Project leadership in the design and delivery on digital marketing campaigns to global audiences 
  • Monitoring the success of campaigns and initiatives through research and working closely with our data analyst – working to meet the core KPIs of each series
  • Work with the wider BBC Programme Partnerships team to identify opportunities for internal marketing, award entries and hosting events
  • Effective communication with our editorial, production and commercial colleagues, working collaboratively across the team to deliver each series campaign
  • Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.


WHAT DOES IT TAKE?


Key Criteria: 
 

  • Multi-Media Marketing Expertise: Extensive experience delivering digital campaigns from brief to evaluation
  • Project Management Skills:  Strong organisational and prioritisation skills with the ability to manage a heavy workload and juggle a number of tasks
  • Strong Presentation Skills: Confident presenter, skilled at presenting to internal stakeholders and clients both virtually and in-person
  • Attention to detail: Strong attention to detail and an ability to interpret data and enact change that will enable our team to achieve our campaign KPIs
  • Passionate: Strong work ethic, interested in the industry, an eagerness to learn and a passion for all things marketing.

 

Desirable:

  • Creative: Creativity to help build out marketing campaigns to deliver award-winning digital campaigns
  • Stakeholder Management: Ability to build strong, collaborative relationships with internal and external stakeholders
  • Paid Social Experience: Previous experience on paid social campaigns using ad managers on Meta, LinkedIn and YouTube / Google
  • Social content creation & editing skills: Experience of creating content for social media, such as editing TikTok videos
  • Social awareness: Understanding of social landscape and interest in staying clued up to latest trends & campaigns.

 

LIFE AT BBC STUDIOS


We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

 

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

 

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.

 

We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk

 

PACKAGE DESCRIPTION

  • Salary: Up to £27,500 - £31,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights
  • Contract type: Permanent 
  • Location: This is a hybrid role and the successful candidate will balance office working with home working. Office Base is London, Television Centre. 


Next Step:
Please CLICK HERE to see this role on our own website, and apply.

Closing date: 31st October 2024.