visitor profile


NORAS is the UK’s leading source of independent and objective information on the audiences of job boards. [www.noras.co.uk]

grapevinejobs participated in the NORAS 2009 survey along with 30 other job boards. In general, the survey confirmed what we have always thought – our visitors are typically well-educated, work in media, and heard about us via a personal contact.

Here are some highlights:

  • 74% of grapevinejobs visitors are aged 25 – 44 [average for all job boards: 51%]
  • 55% are degree educated [average: 35%]
  • 83% use the internet every day [66%]
  • 69% work in media / entertainment [Guardian Jobs: 10%]
  • 61% have 3 to 15 years’ work experience [overall average: 40%]
  • 50% originally found grapevinejobs by recommendation [12%]
  • 17% used found us via a search engine [32%]
  • 61% think grapevinejobs has a good selection of jobs for them [47%]
  • 89% have applied for a job via the internet [69%]
  • 64% have applied for a job via grapevinejobs in the past 3 months [39%]

The full results of the 2009 Noras survey can be downloaded here.