Kings Cross, London

FTC - 12 Months

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Senior Marketing Manager

The Senior Marketing Manager will create, deliver and manage outstanding and profitable marketing campaigns and strategies for UK and international releases.

Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.


Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.


The A Side: A Day in The Life

The Polydor roster includes artists such as: Lana Del Rey, Sam Fender, Ellie Goulding, Haim, Olly Alexander, Glass Animals, Becky Hill, Clavish, Elbow, James Blake, Michael Kiwanuka, Kendrick Lamar, Dr Dre, Eminem.


The B Side: Skills & Experience

Key duties:

  • Design and oversee innovative and comprehensive marketing campaigns for Polydor’s key artists, projects and activities

  • Work alongside the digital marketing team to devise engaging cross-platform digital campaigns, embracing new technologies/platforms and maximising opportunities across paid advertising, organic content, CRM and creator campaigns

  • Manage individual budgets, keeping in line with agreed spends

  • Develop successful relationships both within the label internally and externally with artist management teams, creatives, promo teams etc. to maximise campaign effectiveness

  • Work alongside the international team to produce successful cross-territory marketing initiatives

  • Have an excellent understanding of the consumption landscape including partner/streaming strategy

  • Grow Polydor’s e-Commerce revenue with a detailed focus on merchandise and added value product opportunities

  • Identify new growth areas, fan communities, trends and new potential revenue opportunities, integrating these elements into innovative and engaging marketing campaigns

  • Nurture fan communities with bespoke activations, events and online/in real life initiatives. Identify trends and be reactive to cultural moments

  • Collaborate with the creative team on the execution of photo shoots, artwork and all supporting content including videos and shortform

  • Work with the central insight team to inform campaign planning and identify new revenue streams

  • Ensure all information is accurately communicated to all departments regarding release plans, changes, developments etc.


Person Specification:

  • Record of successful decision-making to grow artist brand awareness and associated revenue

  • Have the experience to make crucial campaign decisions across the full marketing remit including financially, creatively, and strategically

  • Able to establish strong and trusted relationships with artists, artist management and stakeholders throughout Universal

  • Proven authoritative knowledge of charts, trends, artists and revenue opportunities.

  • Ability to identify and nurture artist talent

  • Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment

  • Drive, motivation & managerial skills to take high-profile projects successfully from inception to completion, often simultaneously and under pressure

  • Experience of working with artist of various sizes and budgets from development to platinum-selling

  • Excellent inter-personal skills and the ability to deal with difficult situations with tact and diplomacy

  • Strong communication skills, written and verbal, and outstanding presentational ability

  • Previous experience in negotiating with artists, artist management, internal stakeholders and senior management

  • Prepared to adapt the role and it’s requirements to suit an ever-changing music landscape


Bonus Tracks: 

Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)

  • Private Medical Insurance

  • 25 paid days of annual leave

  • Interest Free Season Ticket Loan

  • Holiday Purchase scheme

  • Dental and Travel Insurance options

  • Cycle to Work Scheme

  • Salary Sacrifice Cars

  • Subsidised Gym Membership

  • Employee Discounts (Reward Gateway).


Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.


Next Step:
Please CLICK HERE to see this role on our own website, and apply.