London - Central

permanent

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Head of Franchises Marketing – O4424

An exciting franchise marketing role at an experiential entertainment company, working alongside franchisees to optimise marketing plans through sharing and aligning of business goals and marketing to achieve franchise growth objectives.

The COMPANY


Our client is a market-leading experiential entertainment company with sites all over the world. The company is looking to grow significantly in the UK over the next 12 months.


The ROLE


You will support franchisees in the development of their marketing goals, strategies and tactics.


Key Responsibilities -  


  • Champion the brand across the franchise network and ensure all communications and activity are on brand
  • Develop marketing and promotional campaigns, creating promotional materials to support locally initiated campaigns and managing the marketing budget in the process.
  • Lead on internal communications to connect the franchise network and encourage a sense of community amongst the franchisees
  • Create sales collateral in support of Commercial Director’s franchise activities

The CANDIDATE


With both B2B and B2C skills gained ideally within an entertainment/leisure background, you will demonstrate previous experience of supporting franchisees.


You will have international and local marketing skills, with proven experience with digital, social, PR and events.


Strong networking and influencing skills across an international network are essential, as is an impressive track record of leading and implementing change.


The REWARDS


An attractive salary is available to the successful candidate.


If your skills & experience fit the above requirements and you would like to take the next step, please apply online attaching your CV in WORD format.


What to EXPECT 


  • Searchlight only advertises active roles.
  • Your details will be sent directly to the Consultant who is handling this role.
  • Our objective is to respond to all applications within 14 days unless otherwise stated.


For more information on how we process and use your data, please view our privacy notice here.


If this role isn’t quite right, but you would like us to have your CV on file, please click here


To learn more about Searchlight, see:  www.searchlight.com 


You can also check out our mobile app here!