In December 2016, we had 18,130 Unique Visitors [but see below for an explanation of why this number is almost certainly understated!]
A further 1,619 people used our App during the month.
For the whole of 2016, we had 243,753 Unique Visitors.
We also have 52,799 subscribers to our free email job alert service.
78% of our visitors are degree-educated, 69% work in media / entertainment - and 96% have the right to work in the UK [more].
Finally, we believe reported visitor numbers are not the best measure of a job-board’s effectiveness (not least because stats are open to manipulation). It’s much more important to see what advertisers actually say about the site.
To read what our advertisers say, visit our (many) testimonials pages!
When we talk about ‘visitor numbers’ at grapevinejobs, we refer to 'unique visitors'. This is different from ‘visits’ [one person visiting the site 20 times in a month counts as 20 visits, but only one
Confusingly, there are different ways of counting unique visitors. We use Google Analytics software to gather our visitor data. This is a well-respected package which produces results almost immediately. However, while it’s fast, it is not thorough – and to get truly accurate results, the data must be manually audited which is time-consuming and expensive.
In January-09, we had our visitor data manually audited by the independent organisation ABCe [www.abce.org.uk]
The ABCe audit certificate shows actual unique visitors of
– which is 22.63% MORE than the Google Analytics number
of 32,773 (view).
The main explanation for the difference is that Google doesn’t take into account situations where multiple users connect through a single IP address (which is the case in many companies).
We don’t intend to repeat the ABCe audit very often, as each one takes weeks and costs more than £5,000. Meantime, we continue to use Google Analytics data, while remaining quietly confident that it materially understates our true visitor numbers.